Mad Men returns! Hey! What’s in a name?
The fifth season of Mad Men kicked off this past Sunday. A few quick thoughts on how it ended:
I find it very interesting that in the work week beginning June 6, 1966, a new receptionist named Meredith oversees a SCDP lobby teeming with African-American job seekers. Need I ask this? Are the Mad Men writers this good? (Of course they are.)
Anyway, a SCDP lobby full of black job applicants was exciting because of the possiblities. Maybe we get a new, darker face in the secretarial pool because of the white guys’ fraternity pranks.
If they publicly advertised that they are an equal opportunity employer, the dynamics of public relations may require them to walk the walk, at least tokenly (need I say pun intended). Unlike today for the most part, the press may actually feel it’s their responsibility to follow up on such an issue. And the agency may find Equal Opportunity isn’t as easy to fake as the phantom second floor was. There could be a threat of negative publicity. The guys might decide the agency has to live up to that gag advertisement to some degree. And that would be a wonderful thing.
Yes, racial justice might just get its foot in the door at SCDP. Let’s just hope the John Deere does not return.